Here is what you need to remember for the rest of 2017
1. The demand for interactive content is on the rise. Last year, everyone talked about video. This year, the trend is content that allows for participation and custom experiences.
2. B2C content creators are focusing on delivering quality. After all, content marketing is still going strong. Because there’s so much content out there, content creators know that their contributions need to be entertaining, informative, and creative.
3. People want to see images in their Facebook posts. This isn’t changing this year. If you want your Facebook posts to get more engagement, be sure to include a visual component.
4. Tweets should also have images. This probably won’t surprise you. After all, an image will help your tweet stand out from the droves of other tweets in your timeline.
5. Infographics aren’t dead yet. They still perform very well! And they’re not going away any time soon.
6. Brands are crowd-sourcing their content. User generated content is nothing new, but more and more brands are catching on. This is particularly popular on Instagram.
7. Content marketing is still king. If you didn’t spend much time last year developing a solid content marketing strategy, it’s time to do that. When content is executed properly (both in its creation and distribution), it can result in massive returns for a brand.
