About Us ... #$!@$#%@

Dear "Almost Every Website I visited this last year" ...

Your “About Us” page is statistically one of the most important pages on your website for new visitors, especially people who are not that familiar with your brand or services. And yet most of you choose to serve your visitors with a few random, generic, by-the-book corporate generalizations - simply because the space on your website had to be filled and you were not bothered to do a proper job and produce smart content that will help drive real business to your site. I get really upset when I encounter this, especially when I am looking to buy a product or service online.

• Instead of treating it like a boring school assignment, think about how you would tell your story to someone you just met face-to-face.
• Try explaining your story, your motivation for starting the business and what level of service customers can expect.
• You should also consider using your “About Us” page to encourage new business, subscriptions or any other actions by including calls-to-action links through out the content.

Don't overlook this integral part of you website. There’s simply no excuse for a boring “About Us” page and it may end up costing you a lot of business ...