Global-marketing company Responsys, surveyed 1,200 adults and found that almost six in 10 adults have downloaded apps from their favorite brands and of those who have downloaded apps, seven in 10 have enabled push notifications. Those percentages are higher when only the younger set is surveyed.
Take a look at the infographic from Responsys to see what compels consumers to download a brand's app and then why they consider push notifications from those apps to be useful.
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