Global ad spend growth is forecast at 5% in 2014 and 2015 by Carat, the media network.
There has been strong performance in the US and UK, with Western Europe returning to positive growth.
- The 5% forecast is based on data received from 59 markets across the Americas, Asia Pacific and EMEA.
- Levels of advertising spend in North America are expected to exceed the pre-recession peak in 2007 for the first time by the end of 2014.
- Western Europe has seen two years of decline but is set see positive growth of 2.7% in 2014, driven by the UK advertising market forecast of +7.5% this year.
- Digital will increase its total share of spend, reaching 20.5% in 2014 and 22.6% in 2015
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