- Brands can now advertise on Instagram Stories more easily.
- They can use a new uploading tool to convert their organic Instagram Stories into ads and can run ads on Instagram Stories existing Facebook ad products.
- These new offerings are designed to help brands reach newer audiences with existing content and give them more flexibility with how they create and buy ads on Instagram Stories.
Facebook wants to turn Instagram Stories into the next big ad platform, and is trying to get brands of all sizes embrace it.
The company today unveiled a number of updates that make it easier for brands and businesses of all sizes to advertise on the platform, including a new uploading tool that lets marketers who already produce Instagram Stories to repurpose them as paid ads.
Businesses can now also use Facebook's Canvas (click here for more on Canvas) ad format on Instagram Stories as well as well, allowing them to more easily run the same ads across Facebook, Instagram and the Audience Network.
Instagram Stories has been growing at a rapid clip in the little over a year that it's been around for, with over 250 million daily active users and more than 50% of businesses on Instagram creating stories in the past month, according to the company. These tools are designed to help brands reach newer audiences with existing content.
The updates are also designed to give advertisers more flexibility with how they create and buy ads on Instagram Stories. For example, brands looking for a more polished experience can opt for Canvas ads, which should allow them to create compelling and fast-loading fullscreen ads.
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