With mobile taking over digital over the last few years, this certification is important to anyone running digital marketing campaigns. The exam covers basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization. The certificate is valid for one year, at which point it expires and you need to retake the exam, thus ensuring that you are up to date with all the latest developments.
Check it out here on the Google Partners website:
I would actually go a step further and recommend getting any of the Google AdWords Certificates.
In the meantime I will be retaking another exam in order to renew my Search Advertising certificate that has already expired.
No comments:
Post a Comment
Comment on this post