Finally found the time and retook my Google AdWords Search Advertising Certification Exam that had expired earlier this year. I successfully passed the test and I am certified once again. At least for the next 12 months, at which point I will need to retake the exam.
As mentioned in my Google AdWords Mobile Certification post from October 16th, I strongly recommend that all digital marketers try and get certified on AdWords. They have a lot of great material and studying for the tests helps you understand how AdWords works. That's valuable information that can help with your digital marketing plans even if you are not managing or running AdWords campaigns at this moment.
The Google AdWords Search Advertising Certification Exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.
So where would you start out? First thing you can do is start off incorporating local to your own keyword phrases.
ReplyDeleteA good instance is if you're selling essential oils, your keywords could be"essential oils," or even"high quality essential oils." Now you would like to introduce regional, and that means you can just turn your keyword into a long tailed key word using place, these as"essential oils London" or"essential oils in New York" as
examples.
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